Million Dollar Lesson from Bug Spray

Million Dollar Lesson from Bug Spray

There once was a man who invented a universal bug spray. It worked on virtually every kind of pesky bug you could imagine. One spray, and within seconds…dead bug. He bottled it up and sold it in a local store. “Universal Bug Spray. Kills ALL Bugs. One Spray is all you...
Love, Loss and Customer Service

Love, Loss and Customer Service

“Don’t cry because it’s over, smile because it happened.” — Dr. Seuss. It’s great advice and so true, but hard as heck to do sometimes. My wife Ivette wrote that this past week as we both we lost a piece of our heart. Ivette found Zippy fifteen and a half years ago at...
How to Increase Your Email Open Rates

How to Increase Your Email Open Rates

Here’s how to increase your email open rates. The bad news first. Today, Saturday, we’re deleting 3,252 people off our email list. From a vanity perspective this hurts! We’ll be at 14,207 subscribers. The good news. With 17,459 subscribers we have been averaging...
The Best Marketing Channels

The Best Marketing Channels

It’s no secret video is quickly becoming the most popular choice for content consumption. Along those lines we’ve been trying to figure out a video strategy for our business. As I reported a few weeks ago we started putting EDGE podcast videos on YouTube...