How to Increase Your Email Open Rates

How to Increase Your Email Open Rates

Here’s how to increase your email open rates. The bad news first. Today, Saturday, we’re deleting 3,252 people off our email list. From a vanity perspective this hurts! We’ll be at 14,207 subscribers. The good news. With 17,459 subscribers we have been averaging...
How Font Size Affects An Audience

How Font Size Affects An Audience

Results from Changing the Font in My Email Last Week Last week a segment of my email list received their newsletter email with an increased font size. The idea came about because I was catching up on some email newsletters that I subscribe to and one of the things...
The Best Marketing Channels

The Best Marketing Channels

It’s no secret video is quickly becoming the most popular choice for content consumption. Along those lines we’ve been trying to figure out a video strategy for our business. As I reported a few weeks ago we started putting EDGE podcast videos on YouTube...