Essays, Articles, Posts by Brandon White

Essays, Articles, Posts by Brandon White

This is a running list of essays, articles and posts I’ve written. If you’re not sure where to start try Life Lesson I Learned from Playing Soccer with Pelé That Will Help You,  The Thing You Need to Know About Hard Things, or  How I Built an Online...

A Partner from Sequoia Capital Showed up at My Door

  A Partner from Sequoia Capital Showed up at My Door How it All Started On a fall morning in 1998 I was working at our headquarters and there was a knock at the door. My heart rate picked up about 20 beats and I thought to myself, “Did he actually come to see...
How to Write a Business Plan [updated for March 2024]

How to Write a Business Plan [updated for March 2024]

How to Write a Business Plan [updated for March 2024] In this article I show you how to write a business plan in just 11 simple slides. This will allow you to build the modern business plan you need to do business in 2024 and beyond. Business Plan Resources for You...
A lesson about achieving your goals from Darby

A lesson about achieving your goals from Darby

Bottom Line Up Front (BLUF): ​You’re going to want to quit your goal(s) when it gets really tough and your success feels unlikely. Change direction a little and keep going because your success is closer than you think! ​ ​Here’s the story of Darby and his uncle who...