A Marketing Plan That Fits on a Notecard
The quest to make things less complicated, short, but useful, is one I’ve been on since embarking on writing a book. Well, correction, for lifetime. And…
When you come across something so simple and useful it’s refreshing. I read a version of the below Marketing Plan this past week. It’s great. I took the liberty of adding a few things to it that I’ve found useful.
It’s not new or magical, but it works and it’s a great reminder of the basics. See what you think…
- People who have never heard of your company, product or service — Do brand intros, product demos, podcasts, and blog posts.
- People who have heard of your company, product or service: Do product demos, influencer videos, and review videos.
- People who have shown interest in your company, product or service– Show testimonials, reviews, and give special offers.
- People who have purchased — do up-sells, cross-sells, get testimonials and reviews, offer referral mechanisms/affiliate programs.
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SOURCES: Reddit, an email I can’t find.
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