How To Work with Influencers and Why the “Pay for Post” Model is Dead with Taylor Lagace the Co-CEO and Co-Founder of Kynship | EP. 239 | Business Podcast
Summary
Learn everything you need to know about how to do influencer marking for your business. Taylor Lagace is the Co-CEO & Co-Founder at Kynship. Prior to co-founding Kynship, Taylor worked at Athletes First, an NFL agency, where he was responsible for marketing on behalf of NFL stars, such as Aaron Rodgers, Clay Matthews, and Deshaun Watson.
From Athletes First, he transitioned to the digital marketing side of the influencer marketing space by building out the influencer department at Common Thread Collective, a growth agency mainly focusing on Facebook Advertising. Here, Taylor was responsible for creating influencer partnerships on behalf of 30+ brands and running Facebook ads in tandem with influencers.
Taylor’s holistic learning and experience within this space has led him to a greater understanding of influencer marketing, which he hopes to share with others who aim to leverage influencers for the growth of their business.
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