Building a Brand as an Independent Recording Artist with Ztilo, Artist and Singer | EP. 231 | Business Podcast
Summary
Ztilo is an emerging R&B/Latin artist from the San Francisco Bay Area who after a four-year hiatus has returned to the music scene Originally pursuing a hip hop career under the moniker, Cristiles, Ztilo has reinvented his sound, drawing inspiration from modern R&B and his Latin roots. Passion and swagger come together under his new persona, giving way to a more emotional side of Ztilo’s music and performance.
Since April 2021, Ztilo has released five singles, each with a slightly different vibe, but an overarching vulnerability ties the them together.
In this episode we talk about his journey as a recording artist, his transition to his new sound and the challenges building a brand as an independent recording artist.
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