Week #2 Email Newsletter Update: From almost freezing to death to a worldwide brand – Feb 26 – from Brandon

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We’re going into week #10 of 2022 like a mountain lion chasing a deer for dinner…

From how to stay focused and in the flow while working, learning a framework for work-life balance that can help you, learning why you may want to consider advertising on Tik Tok, to how almost dying from the cold built a world wide brand and what you can learn from it…

Last weeks EDGE Podcast episodes and this newsletter is packed with information to help you and your business. Let’s go….

New Podcast Episodes on the EDGE

  • How to Stay Focused and in the Flow While Working with Ulf Schwekendiek Founder of Centered App | Ep. 259
    Hear Ulf’s story how he founded the Centered App, lessons he learned that can help you with your business, and tips on how to stay focused while working. Listen to this episode on Apple Podcasts or Spotify
  • The Framework for Work Life Balance That Will Help You Achieve It with Author and Professor Mark Briggs | Ep. 260
    Mark reveals the framework he discovered from talking with industry leaders at Starbucks, Facebook, Google, REI, ABC, the Bill & Melinda Gates Foundation, and many more iconic companies. Listen to this episode on Apple Podcasts or Spotify
  • A Story of Hard Work, Becoming Rich, Going Broke, a Little “Luck” and Back on Top with Mark Lachance of Maxy Media | Ep. 261
    Marks shares his story of going from nothing to riches, back to nothing, and then with a little hard work and “luck” he’s back on top. And…Tips on the best approaches to paid ads on Tik Tok and other social media platforms that will help you increase your sales and ROI on marketing spend. Listen to this episode on Apple Podcasts or Spotify
  • What I Learned From 30 Years in the Video Game Business That Will Help You Increase Your Sales on Shopify with David Perry CEO of Carro | Ep. 261
    David Perry is the CEO of a new e-commerce partnership network used by over 30,000 Shopify brands. David shares his story from his beginnings in the gaming space from having built the first Teenage Mutant Turtles game, the Terminator video game, Matrix video game and more.

    Carro helps brands gain attention, sales, and new customers by partnering with other brands in the network. You can use this to increase your own sales with complimentary products. Listen to this episode on Apple Podcasts or Spotify
  • On Dress Codes and Uniform Policies in Your Company with Danielle Jenkins from Domestic Divas Cleaning Co | Ep. 262
    Should you have dress codes or even uniforms for your business team? Should you have them even if you are a remote team? Listen in to hear what we do and how this conversation itself may cause us to re-think some things that you will want to think about for your business. Listen to this episode on Apple Podcasts or Spotify

Something New I Learned: From one Puffer Jacket to Worldwide Brand
In 1936, Eddie Bauer went on a fishing trip in the Olympic Peninsula dressed in a wool winter coat. The cold almost killed him when freezing rain caught him far from shelter. His clothing soaked and icing over, Bauer began to feel drowsy, the early signs of hypothermia. He fired off three rifle shots to signal a friend hiking far in front of him and then fell asleep against a tree. He wrote later that he would’ve been “a goner if my partner hadn’t come along.”

Three years later, the “cold-proof jacket” was born: an olive green quilted puffer coat that Bauer went on to manufacture for the US Air Force, and then the world. The rest is history.

Lesson: Whether starting a company, a new product line, or service, start by solving one problem that you have yourself that’s so painful that others have it too and will pay to fix it. And…start with one halo product, not a whole line. Sell the living daylights out of that one product, then see where that takes you.
* Eddie Bauer, Gear Patrol, LA Times

What I’m Reading
Breakthrough Advertising by Eugene M. Schwartz 
Copywriters and direct marketers regard this book as one of the most important books ever written about persuasion, copywriting, marketing, and human behavior.

It’s tailored towards a more advanced marketer and it’s a book that I read a chapter every once in a while because reading it all the way through is a tough. There is a lot to take in and think about.

Recommended for almost every business owner, even if you’re not doing your marketing or copywriting it will educate you on the right questions to be asking.

The book is expensive because it’s out of print. Best price I found was on Amazon here. I paid $330.80 for it. As of this writing I saw some used versions listed at the link for $309. Yea, that’s expensive. But, I had to ask myself what the cost of not reading was? And…I wrote it off as business expense. Ask your accountant if you can do the same. Best price here >>>

What I’m Watching
Inventing Anna
Recommended by a friend, it’s a story of a journalist who investigates the case of Anna Delvey, the Instagram-legendary heiress who stole the hearts and money of New York elites.

Backdrop is about Anna and her boyfriend building businesses. Shows how startups can blow through and waste money and while Anna at first seems to be scamming people, you find yourself asking yourself, is she really just an entrepreneur who took things too far and let wanting to be liked get in the way?

Not what I expected and has me clicking next episode without hesitation, you know that “next episode” link in the lower right side of the screen that you instantly hit “skip intro” and get back into it 🙂 Watch on Netflix.

What I’m Writing About for The EDGE’s Print Newsletter
Imposter syndrome, what the science says, the effects on people and what you can do about it.

In Closing
You’re likely reading this in the United States of America, Canada or another free country that is well protected from invasion.

Please keep the people in the Ukraine in your thoughts. While you read these words, they’re fighting for their lives…literally. Let that sink in for a second.

While humans will always be tribal within any country or society, let’s not lose sight of the opportunities that we are afforded for living in a free, protected country.

Get outside, get some exercise, and look up at the stars at night this weekend to put everything into perspective,

P.S. Do you have a story to tell about building your business and are willing to share lessons learned with fellow business owners while at the same time getting exposure for your business to over 15,000 listeners?

Hit reply and give me your pitch to appear on the EDGE. 
No catch, no cost, other than your time.

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