Week #18 Email Update: An undercover look at the wine industry – from Brandon on August 6th

Email Update Blog Post Header

We’re headed into Week 33 of 2022 like Usain Bolt running the 100 meter dash for the gold.

I was catching up reading newsletters this week. One thing that stood out after reading a bunch of them was the ones with bigger fonts were so much easier to read. I looked at ours and the font felt small!

Scrolling is free, so why no make this email easier to read?!

This week I increased the font size.

Please hit reply after you’re done reading and let me know if you love the bigger font or hate it? Your feedback matters.

Here’s your weekly roundup with things that will give you an edge to win in your business and your life…

  • Community shoutouts
  • New EDGE podcast episodes that will move you and your business forward…
  • YouTube stats worth sharing that will blow your mind and nudge you to get your business on it if you’re not already.
  • A business book I read last Sunday morning that shows you how to solve problems in unexpected ways. Recommended reading.
  • A Show worth watching and…
  • What I’m writing about

If you enjoy this read, please share the ❤️ and forward it to friends and colleagues. Let’s go!

Community Shoutouts

Welcome the 122 new subscribers who joined since last week. We’re grateful to have you here!

Thanks Ben Currier host of the Failure Guy Podcast for having me on your show. It wasfun sharing justhow many times I really have struck out, what I learned and how it’s helped me to ultimately hit my goals. When the show airs I’ll let you know.

Worth Listening on EDGE

Elevate Your Game with this Science Backed Method to Achieve Your Peak Performance | Ep. 370
In this episode I explain two scientific studies that show how you can trick your mind into achieving performance beyond what you thought you were capable.
Listen on Apple Podcasts or Spotify

Climate Change with Gopal Erinjippurath CTO of Sust Global | Ep. 359
Gopal and I talk about the climate and how Sust Global is using data and analytics to make climate informed decisions.
Listen on Apple Podcasts or Spotify

Signs That You Need a Change and What to Do with Danielle Jenkins | Ep. 360
Danielle and I talk about signs that you need a change. That change might be hiring someone to run your business, a different routine, or even that you need to sell your business.
Listen on Apple Podcasts or Spotify

New at the EDGE with Brandon White

401k Part 11 – Importance of Benchmarking Your 401k with Matt Ruttenberg | Ep. 362
Learn why you need to benchmark your 401k plan for your business and how it can help you save more money.​
Listen on Apple Podcasts or Spotify

New at the EDGE with Brandon White

An Undercover Look at the Wine Industry with Agent Cru CEO of Wine Spies | Ep. 363
Agent Cru and I talk about what really goes on in the wine business, what it’s like running an online wine company, and how Wine Spies has been able to grow to the best online wine retail site.​
Listen on Apple Podcasts or Spotify

New at the EDGE with Brandon White

Master Data Management with Malcolm Hawker Head of Data Strategy at Profisee | Ep. 364
We discuss what master data managment is and why it’s imperative that you get it right for your company.
Listen on
 Apple Podcasts or Spotify

New at the EDGE with Brandon White

Marketing vs. Sales | Episode 366
What’s the difference between sales and marketing? I answer the question in this episode.
Listen on
 Apple Podcasts or Spotify

Worth Sharing

YouTube Stats that Will Blow Your Mind

We’ve been working on the EDGE YouTube channel (if you check it out please subscribe because we need 100 subscribers to get a custom URL which would be nice to have) to upload and SEO all of our videos.

The more we get into YouTube the more I’ve realized how important it is to have a presence.

If you said, “You can only be on one social media channel. What do you pick?

I’d pick YouTube because the demographics cover a wide range and the reach is huge.

Yea, I know TikTok is getting a lot of press. Maybe it will be a YouTube at some point, but feedback I’ve been getting from friends who run businesses is that they get a ton of subscribers, but the customer conversion rates aren’t great for the effort you put in.

If you’ve had better success on TikTok please hit reply and let me know so we can share what you’ve learned with everyone.

YouTube has a long track record of producing success for reach, leads and leads that turn into customers. 

Of course it’s not magic and takes some work, you have to make the videos, create good content, good titles, thumbnails and set up the SEO, but anything worth doing takes work.

If you’re not convinced so far, allow me to drop some YouTube stats on you:

  • According to Statista 2022, over 2.6 billion people worldwide use YouTube once a month.
  • Technically, YouTube is the second-largest search engine, after Google.
  • In 2021, YouTube Premium and YouTube Music together have more than 50 million subscribers around the world.
  • More than 70% of YouTube watch time comes from mobile devices.
  • Most YouTube users fall in the age group of 15-35.

    Stay with me because it’s not the full story on demographics…
  • YouTube accounts for around 25% of global mobile traffic.
  • With 74% of adult users, YouTube is the most popular online platform in the US.
  • An average YouTube visitor checks nearly nine pages per day.
  • YouTube is the second most popular platform for influencer marketing.
  • Total # of daily active users: 122+ million
  • 95% of the global internet population watches YouTube
  • Average mobile viewing session: 40+ minutes
  • Number of mobile views per day: 1 billion
  • 53.90% male, 46.10% female viewers

Impressive stats, worth checking out for your business if you haven’t already.​
​Source: Global Media Insight YouTube Stats

Worth Reading

The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures by Dan Roam

There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem,” says Dan in the opening pages.

And that’s exactly why I bought the book: to learn a framework to draw any problem or convey any idea.

He reveals that everyone is born with a talent for visual thinking, even those who swear they can’t draw.

And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights.

I read the whole book in a few hours last Sunday morning before I went on my morning bike ride.

It was published in 2013 so you can find cheap used copies in great condition pretty easy.

Recommended for everyone.

Best price I found for the paperback or hardcover version of the book is here >>>

Worth Watching

Made in a Day on National Geographic Channel

The last decade has seen a revolution in manufacturing. A just in time economy means the products we love are being made on a massive scale in record time.

While lightening logistics mean global trade and distribution happens faster than ever.

This is the story of how some of today’s biggest brands, from Tesla Cars to Gibson Guitars, from Tabasco Sauce to Space Rockets to Whiskey, are made in America.

I’ve watched almost every episode in Season 1. They’re about 20 minutes long which makes them easy to consume.

I watched on Apple TV+, but I’m sure if you search on your cable provider you can find the series.


Here’s the link to the series on the National Geographic siteto learn more.

What I’m Writing About in
EDGE’s Print Newsletter

Still at the keyboard each day for an hour or so writing my first book. I started on the evening on June 16, 2022. Here’s my progress:

Since the last newsletter I’ve been editing down sections that can be made shorter and said with less. I managed to get rid of 1,924 words this week. Huge progress!

Here’s my total words by week:

Week 1: 8,000 (+8,000)
Week 2: 30,641 (+22,641)
Week 3: 33,368 (+2,727)
Week 4: 33,123 (-245)
Week 5: 33,798 (+675)
Week 6: 32,948 (-850)
Week 7: 33,496 (+548)
Week 8: 31,572 (-1,924)​

The Week Ahead at EDGE

* Two guest recording sessions for the EDGE podcast.

* After a little delay, things don’t always go as fast as you want, we’re launching the On Business podcast.

This is a show we spun out of the EDGE from the Friday epsiodes I’ve been doing with successful business owner Danielle Jenkins who is the CEO of Domestic Divas Cleaning Co.

We’ll be dropping 1 episode a week.

About the show:

What happens when you take a Millennial female business owner who runs a successful cleaning company in Orangeville, Canada and pair her with an Gen X male business owner who runs a software company in Silicon Valley, California.

Listen and find out when Danielle Jenkins CEO of Domestic Divas Cleaning Company and Brandon White Co-Founder of File Finder get together weekly over coffee to talk about what it’s like running their companies.

It’s an unscripted, candid conversation about running a business, the good, the bad and the ugly.

You’ll come away from each episode with things you can use to run, market, increase your sales and build your own business.

NOTE: You’re dropping in on an actual conversation and usually the first few minutes we catch up on current events and what’s happening in our businesses before we jump into the topic. We let you know in the show notes.

We’ll include a link next week once it’s live.

Dropping episodes on the EDGE YouTube channel daily now where you can catch the video version of episodes.

Last Word

Thanks for reading, enjoy your weekend!

P.S. Please Don’t forget to hit reply and let me know if you love the bigger font or hate it? Your feedback matters!

P.S. Make sure to subscribe to the EDGE in your podcast player so you don’t miss any episodes >>>

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