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Growth

How Two Companies Use Marketing Premiums to Increase Sales

How Two Companies Use Marketing Premiums to Increase Sales | Ep. 80 | Business Podcast

How Two Companies Use Marketing Premiums to Increase Sales | Ep. 80 | Business Podcast Summary Using a marketing premium to increase sales is an old school marketing technique that has just as much power to convert people into customers as it did twenty years ago. I explain how two companies use premiums successfully, and …

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How to Calculate Customer Lifetime Value and Use It to Grow Your Business

How to Calculate Customer Lifetime Value and Use It to Grow Your Business | Ep. 75 | Business Podcast

How to Calculate Customer Lifetime Value and Use It to Grow Your Business Summary Customer lifetime value (CLTV) is an important metric to measure as Entrepreneurs grow their company. In this episode I explain all about this key performance indicator (KPI). Specifically I go over: what CLTV is how to calculate CLTV how you can …

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4 Marketing Myths Holding Back Your Sales Growth

4 Marketing Myths Holding Back Your Sales Growth | EP.63 | Business Podcast

4 Marketing Myths Holding Back Your Sales Growth | EP.63 | Business Podcast Summary Sometimes we hear a marketing idea or approach so many times that we take it as fact and don’t challenge it. Then we follow it and in the process miss out on making sales that could be growing our revenue and …

4 Marketing Myths Holding Back Your Sales Growth | EP.63 | Business Podcast Read More »