Selling Your Company with Lowell Ricklef CEO of Traction Advising | Ep. 307 | Busines Podcast

Selling Your Company with Lowell Ricklef CEO of Traction Advising
Selling Your Company with Lowell Ricklef CEO of Traction Advising

Summary

Lowell is a SaaS veteran with experience selling/buying more than thirty businesses and shares what he knows to help you sell your company. 

Lowell’s company, Traction Advising, specializes in helping B2B SaaS companies with >$5M ARR get acquired.

Lowell’s been a Co-founder/CEO/Chairman, COO of a $120M public company, Startup CRO and Global VP.

Traction Advising was started out of his frustration when he was in a buyer’s position. The investment banker model uses accounting/finance people trying to sell.

“No one hires accountants to sell products so why hire them to sell a company?”

Selling and marketing a small SaaS company is more like selling a technology product than selling a financial instrument.

With company buying and selling experience of more than thirty organizations, he knows what internal stakeholders need to approve a transaction.

As a Founder and CEO he knows what it’s like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll.

He leverages this experience to craft acquisitions that get the best outcome for the founders/investors structured to maximize success.

EDGE’s Weekly Newsletter
Join over 17,000 others and sign up to receive bonus content. It’s free sign up here >>>

EPISODE LINKS:

Traction Advising

PODCAST INFO:

Apple Podcasts: EDGE on Apple Podcasts 

Spotify: EDGE on Spotify 

RSS Feed: EDGE’s RSS Feed

SUPPORT & CONNECT
EDGE’s Weekly Newsletter
Join over 17,000 others and sign up to receive bonus content. It’s free sign up here >>>

Twitter: Follow Brandon on Twitter

Instagram: Follow Brandon on Instagram

LinkedIn: Follow Brandon on LinkedIn

Please Support this Podcast by checking out our Sponsors:

Mad River Botanicals
100% certified organic CBD products. The product is controlled from seed to end product by it’s owners.

Use code: EDGE22 to get 10% off all your orders. Shop here>>>

*We respect your privacy and hate spam. We will not sell your information to others.

Subscribe to the Build a Business with Brandon Podcast on your podcast player below?