7 Scientifically Proven Ways to Be Persuasive | Ep. 89 | Business Podcast
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Hello, friends. Welcome to the show. Not everyone knows this about me, but in addition to having an MBA actually have a master’s in psychology. It’s one of my favorite subjects. And believe it or not, on weekends, I geek out on psychology. Academic journals. Last weekend I was reading some studies about persuasiveness.
So today I’m going to give you seven scientifically proven ways to be more persuasive that you can use in your sales, your marketing, your everyday interactions with your customers, your people who work with you, your family, your friends. Everybody don’t miss this episode. Welcome to build the business success secrets. The only podcast that provides straight talk for entrepreneurs.
Whether you’re an entrepreneur, starting with an idea or growing your business, this show is for you. We’ll teach you how to build a strong mindset, powerful body and profitable business so you can achieve success. And here’s your host, Brendan. See White. Here we go seven scientifically proven ways to be persuasive that I found through my reading last weekend.
In all the psychology academic journals, Number one Too many options are paralyzing. Keep options, whether that’s colors, sizes, plans, payment plans, whatever they are. Keep them to a minimum. Number two. When you give something away, always always express its value. Otherwise it’ll just be seen as cheap. This is true if you give gifts or when you even give someone else your time. One of the things that I always do is say, Hey, I’m happy to help you. Here’s how much I normally charge for this, so this is really valuable. And it’s not to brag. It’s not to make someone feel bad. It’s to make them realize that even time is worth a lot of money and they’re getting it.
Number three willingness to return a favor declines over time. Now there’s some debate scientifically about how long this is, but Brandon’s interpretation of what I’ve read is about three months. So if you are doing a favor on a quid pro quo basis, not that you always do something to get something. But in business, we barter. So if you’ve done a favor for someone, remember after three months, the likelihood that you get to return the favor is going to decline rapidly.
After three months, Number four labeling label people with traits you want them to show for example. I know you have it in you to get to $20 million in sales in your business. Number five active commitments. Get people to write things down when you’re talking to them. Here’s an example. Do you have a pen and paper to write this down right now? No, actually, I’m asking you if you don’t grab one real quick. Now write this down. I’ll tell one other person today about to build a business success. Secret podcast.
You see what I did there? Number six Take responsibility for your mistakes. Now, this is a thing that is always out there and people say you should always do it, but people don’t really explain why. And then that behavior generally doesn’t happen. Here’s why faulting internal factors shows that you had control over the situation but failed versus when you place the blame on an external factor, it shows that it was out of your control and possibly even likely could happen again, if possible.
When possible, take responsibility and provide a plan of action where you show next time how it won’t happen that way Number seven do something significant, unexpected and personalized, something that you could do for a customer is on a random basis. Send them a box of chocolates or send them a personal handwritten note. If you’re somebody out there who says, Well, Brandon, I’ve got 5000 customers you can figure out how to automate that.
You can order 5000 things on Amazon really simple, or have someone in your office put that together. And the reason you want to do this is because the science is really strong, that people value that and look at you differently when that happens. So put these things in action into your business. Make some good things happen. Thanks for being generous with your time and joining us for this episode of Build a Business success Secrets. Before we go, let me ask you a quick question.
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