Week #3 Email Newsletter Update: How a crappy looking collar on his wedding day led to a patented product and booming business – from Brandon

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We’re headed into the third week of the new year like a hawk diving down on a field mouse for dinner!

Updates on a week packed with new podcast episodes with Founders sharing their stories with tons of HPT’s that can help you with your business, a great book I’m reading told by the co-founder of one of the worlds most recognizable brands, what I’m watching, writing about that you’ll enjoy and… a new sponsor for our podcast! Here we go…

New Podcast Episodes

  • How a Crappy Looking Collar on His Wedding Day Led to a Patented Product and Booming Business with Rob Kessler the Inventor and Co-Founder of Million Dollar Collar | Ep. 233
    Rob Kessler is the inventor and co-founder of Million Dollar Collar, a relatively simple solution to fix what his company dubs “Placketitis” – the sinking, wrinkling, and folding of the placket of a casually worn dress shirt. 
     Listen to this episode to hear Rob’s entrepreneur journey, lessons learned and tips he drops for fellow business owners,
     ​Listen to the episode >>>
  • How to Have Better Meetings with Darren Chait the Co-Founder and COO of Hugo | Ep. 232
    Darren is the Co-Founder & COO, of Hugo. Hugo is a software application that helps you have better meetings. 
     Hugo is backed by Google, Slack and leading VCs. Listen to this episode to hear Darren’s entrepreneur journey, lessons learned that can help you and your company and some tips on how to have better meetings.
     ​Listen to the episode >>>
  • Building a Brand as an Independent Recording Artist with Ztilo, Artist and Singer | Ep. 231
    Ztilo is an emerging R&B/Latin artist from the San Francisco Bay Area who after a four-year hiatus has returned to the music scene. 
     In this episode we talk about his journey as a recording artist, his transition to his new sound and the challenges building a brand as an independent recording artist.
     ​Listen to the episode >>>
  • How I Built Oldvine Fragrance with Founder ItikaOldwine-Grimble | Ep. 230
    Itika Oldwine-Grimble is a wife, mom, and the owner and founder of OldVine Florals and OldVine Fragrance. 
     She shares her story from working for Opera to finding her own way to entrepreneurship, her flower shop and newest venture, Oldvine fragrance.
     ​Listen to the episode >>>

NEW Sponsor of Our Podcast – Get 10% off All Your Orders
I’m pretty particular when it comes to sponsors because I don’t want us endorsing something that we haven’t used ourselves and that has solved a problem for us. In fact, up to this point in time our only sponsor has been our own EDGE print newsletter. We’re expanding that today…

Our new sponsor, Mad River Botanicals, CBDproducts are exceptional. I’ve been testing them for the last nine months with real results. I’ve experienced pain relief with their suave and improved sleep by taking their CBD oil before bed. I’ve measured my sleep results via a sleep tracker device and had better deep sleep and overall better sleep scores.
 The other thing I love about Mad River Botanicalsis that they control their product from the seed to the end product and… it’s certified organic. When I say that, I don’t mean they check in on their suppliers, they literally plant the seeds, grow the hemp, harvest it, and package it themselves!

Support the podcast and…
 ​Get 10% off all your purchases using the code: “EDGE22” at checkout

Shop Mad River Botanicals here >>>

Notes: As with any supplement, check with your doctor before taking anything new.

Something New I Learned This Week About Health
Sauna bathing in the traditional Finnish saunas has long been believed to be helpful for your health. From speeding up recovery after exercise, to relieving stress, to generally being good for your health and skin. 
 I’ve always loved the sauna experience, so much so that we have a small two person Almost Heaven barrel sauna in our back yard that I use at least three times a week.
 The “good for your health” part was something I didn’t know if it was a folklore or backed up with science. I’ve read articles reporting that it’s good for your health because it flushes toxins out and raises your heart rate, creating an effect of moderate exercise without having to move.
 Over the past few years researchers have been aiming to bring some science to the Scandinavian beliefs and as it turns out there is solid science to back up the claims.
 I read two studies and listened to a podcast this past week with a scientist from Australia, that explain among other things, saunas raise your body temperature and as a result your body believes you have a fever. That fever in turn triggers the production of white blood cells that are critical to our body fighting infections.

One study took it so far as to look at athletes vs. non athletes. Results indicate that athletes, or those with a high level of fitness, received a bigger boost in white blood cell production vs the average person who does not have a high level of fitness. However, the average person still greatly benefits. 

If you haven’t tried sauna bathing I encourage you to give it a try, not only will you flush toxins, relieve stress and feel refreshed after, you’ll help your body fend off viruses with extra white blood cells.
 ​Notes: consult your doctor before getting in a sauna if you have never done it, it’s hot in there!

 ​What I’m Reading
Around the Corner. Around the World – A Dozen Lessons I Learned Running Dunkin Donuts by Robert Rosenberg

Robert (Bob) Rosenberg took over as CEO of Dunkin’ Donuts in 1963, 13 years after the first restaurant was founded by his father, William. 
 In his remarkable 35-year run, he grew the company from $10 million in sales to over $2 billion, with more than 3,000 outlets. He shares his lessons learned and offers tons of suggestions for fellow business owners on how to build a brand and as importantly scale a business, all to help guide you to your own success story.
 A good read. Best price I found for the book is on Amazon here >>>

What I’m Watching
Comedians in Cars Getting Coffee with host Jerry Seinfeld on Netflix
Ivette and I thought we watched the whole series, but turns out we missed a few episodes. 
 Comedians have always amazed me. Think about this and let this soak in for a minute, a comedian does their job with no real props other than a stool with a glass of water on it, a mic and…
 People pay to come and listen to them tell jokes. A joke or bit as they call them, are about real things that are funny when a comedian separates them out and shows how crazy it sounds when put into that context. They can see the world a little different than most people.

The comedian goes on stage, does these bits for an hour and leaves. That’s how they make their living. I’m not saying it’s easy to come up with jokes, that’s the magic or art of it that so fascinating.
 Jerry Seinfeld hosts this series and talks with fellow comedians about how they do what they do. The episodes are pretty short, 10-25 min, so it’s not a big time commitment to watch an episode.
 ​Why am I recommending it?
 Because learning how these comedians, who are all entrepreneurs, perfect their craft offers lessons in creativity that can help you with your business. And…

It’s scientifically proven that laughing releases endorphins and makes you feel better. We all need a good laugh at least once a day! What I’m Writing About for The EDGE’s Print Newsletter
 At the end of every year I recommend doing a shutdown. I’ve written about them in past newsletters explaining exactly how we do it. Now I’m writing about an exercise that’s essential in the first quarter every year.
 Here’s to attacking the upcoming week #3 of 2022.
 Enjoy your (hopefully) long weekend!

P.S. Make sure to subscribe to the EDGE in your podcast player so you don’t miss any episodes >>>

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