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Week #11 Email Newsletter Update: Radical Brand Differentiation For 100x Results – from Brandon on May 21st

Week #11 Email Newsletter Update: Radical Brand Differentiation For 100x Results – from Brandon on May 21st

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We’re headed into week 22 of 2022 like a cat chasing a feather you’re pulling across the living room floor. You’ve done that, right?! πŸ™‚
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Here’s the new shows, something new I learned, what I’m reading, watching and writing about that will help give you the edge to win in your business and life. Let’s go….

New EDGE Podcast Episodes

  • Go to Market Strategy with Karthik Suresh Co-Founder of Ignition
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    A great in-studio recording about go to market strategy, Karthik’s journey to founding Ignition and we talk about bitcoin, is business school worth it and more. | Listen to Ep. 306 on Apple Podcasts or Spotify​
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  • Selling Your Company with Lowell Ricklef CEO of Traction Advising​
    Lowell is a SaaS veteran with experience selling/buying more than thirty businesses and shares what he knows to help you sell your company | Listen to Ep. 307 on Apple Podcasts or Spotify​
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  • Build an Ownership Culture in Your Company with Greg Milano CEO of Fortuna Advisors​
    Greg talks about how he left a corporate job, started a company and explains how to build an ownership culture that will help you increase sales and profits.| Listen to Ep. 308 on Apple Podcasts or Spotify​
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  • Accounting Software for your E-Commerce or SaaS Business with Melissa and Polly from Synder
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    If accounting software doesn’t synch easily with your Shopify store, Woo Commerce or other Cart or SaaS software you’ll be stuck in Excel spreadsheets, manual entry and more headaches than you can imagine. Listen in to how there is a fix for the problem. | Listen to Ep. 309 on Apple Podcasts or Spotify​
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  • Questions You Should, Shouldn’t and Can’t Ask Employees with Danielle Jenkins​
    We all want to build a close knit team in our company, but what questions cross a line when hiring or with existing employees?
    | Listen to Ep. 310 on Apple Podcasts or Spotify​
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  • Radical Brand Differentiation For 100x Results with Chris Lester CEO of FORTH​
    Chris gives refreshing, actionable insights on how to use brand to 100x your company. | Listen to Ep. 311 on Apple Podcasts or Spotify​
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  • 401K Series: Important Retirement Plan Deadlines to Remember – 401k Series Part 1 with Matt Ruttenberg​
    In Part 1 of our 401k Series Matt lays out all the important retirement plan deadlines so you don’t miss the opportunity to maximize your retirement savings from your company. | Listen to Ep. 312 on Apple Podcasts or Spotify​
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  • What is Success with Jamie Anderson Co-Founder of the Flandrien Hotel​
    From business school professor to cycling champion to hotel owner, Jamie and Brandon talk about how to discover your talents, live with passion and make an impact. | Listen to Ep. 313 on Apple Podcasts or Spotify​
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  • Lessons from 20 Years of Raising Money for Businesses with Nathan Beckord from Founder Suite​
    A great in-studio recording where Nathan and I talk about lessons he’s learned from helping startups raise over $3 billion in angel funding and venture capital. | Listen to Ep. 314 on Apple Podcasts or Spotify​
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  • What to Do for Your Company in a Down Economy with Danielle Jenkins CEO of Domestic Divas Cleaning Co.
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    We talk about how we’re planning on doing in our companies in a down economy. | Listen to Ep. 314 on Apple Podcasts or Spotify​

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Something New I Learned:
Stats on what’s going on in our economy right now
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Borrowers with low credit scores are being hit hard by rising inflation, and a growing number are defaulting on minimum payments. The share of subprime credit cards and loans that are at least 60 days late rose for the eighth successive month in March.
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And car loan and lease delinquencies have hit record highs, with nearly 9% of subprime borrowers behind on payments by at least 60 days.
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Analysts say the rise in missed payments is being driven by the end of pandemic-related benefits and the rising costs of everything from gas to food.

On top of it all, more than a third of Americans say they’re struggling to pay day-to-day expenses, according to the latest Census Bureau household survey.

Ironically, on the other side of the equation a new record for U.S. home prices was set. The median price for an existing home soared once again in April to $391,200, up 14.8% from a year ago, according to CNBC.
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Existing home sales fell 2.4% from the month prior, β€œthe weakest rate since June 2020.”
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The record-breaking cost for homes, and all-time lows in sales since the pandemic started, are in part due to rising mortgage rates and an ongoing shortage of inventory for sale…experts say.

Despite rising home costs and rates, Zillow reported the housing market remained β€œas competitive as ever” in April, with annual home value growth up 20.9% from last year.

If you have an analysis of what’s going on right now in the economy hit reply tell me and it could show up with credit to you in an upcoming newsletter.
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​What I’m Reading
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Turn Around the Ship by L. David Marquet
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bought this book as a recommendation from a friend who had read the rave reviews. I bought the audio version the other day since listening on the go is easier for me these days….so far, great book.
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Recommended if you want your workplace to be a place everyone around you is taking responsibility for their actions, where people are healthier and happier, where everyone is a leader.
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It’s true story of how the Santa Fe submarine skyrocketed from worst to first in the fleet by challenging the U.S. Navy’s traditional leader-follower approach. Struggling against his own instincts to take control, he instead achieved the vastly more powerful model of giving control. Before long, each member of Marquet’s crew became a leader and assumed responsibility for everything he did, from clerical tasks to crucial combat decisions.
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The crew became fully engaged, contributing their full intellectual capacity every day, and the Santa Fe started winning awards and promoting a highly disproportionate number of officers to submarine command.
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Recommended. Best price I found for the book or audio version of the book here​

What I’m Watching
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Outlaw Origins of Mountain Biking // Born From Junk
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This short film popped up in my Instagram feed the other day. Great story of how an emerging market turned into an entire industry and how those that recognized what was happening built incredible businesses.
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Worth watching, crazy the pieces of junk people were using going down hill at a million miles and hour!
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If the video doesn’t show up below, you can watch it for free on YouTube here.
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​EDGE on YouTube​
Speaking of YouTube, we’re publishing episodes of EDGE on EDGE’s YouTube Channel.

What I’m Writing About for The EDGE’s Print Subscription Newsletter​
What I’ve learned from testing the Instagram algorithm that is now consistently getting me over 10,000 plays per post and reaching new accounts outside my followers.
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Be Brave and enjoy the weekend!
Brandon
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P.S. Be on the look out for an email from me this coming week with an offer that’s going to be hard to refuse.

P.S. Make sure to subscribe to the EDGE in your podcast player so you don’t miss any episodes >>>​

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