Many years ago, a large American shoe company sent two sales reps out to different parts of the Australian outback to see if they could drum up some business among the Aborigines.
Some time later, the company received telegrams from both agents.
The first one said, “No business here…natives don’t wear shoes.”
The second one said, Great Opportunity here…natives don’t wear shoes!”
That’s how to see opportunity where others don’t. Think like the second sales rep!
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