How to Make a Pitch Deck for Investors Part 5 – Your Product Slide
Part 5 of our mini series on how to make a pitch deck for investors to raise money for your company in 13 slides.
In this episode we explain exactly what to put on your fourth slide, your Product Slide. And…
We give you exactly what to put on your product slide, what to say when you are presenting to investors and…
The mistake to avoid that almost all entrepreneurs get wrong when pitching investors.
What is this Perfecting Your Pitch Mini Series?
We’re perfecting your pitch so you have the very best chance to raise the money from investors to take your business to the next level.
If you want to raise or borrow money you need the right pitch deck. Do it wrong and it’s the difference between raising the money you need for your business and not raising any.
You’ll get it right by following this simple, proven, battle tested thirteen slide pitch deck outline.
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Hello Friends. Welcome to the show. Today we’re continuing our mini series on how to build a pitch deck for investors so you can raise money for your company Today we’re tackling your product slide and a quick review where we’ve been so far. We started out with slide number one where we gave your elevator pitch, slide number two, your problem slide slide number three, your solution slide. And today we tackle your product slide. Here we go.
Welcome to build the business success secrets. The only podcast that provides straight talk for entrepreneurs whether you’re an entrepreneur starting with an idea or growing your business. This show is for you. We’ll teach you how to build a strong mindset, powerful body and profitable business so you can achieve success. And here’s your host Brandon. See white Slide # four of your pitch deck, your product slide finally, right we are at your product or service slide and we’ve told this story so far.
We gave him a teaser with our elevator pitch. Then we set up the problem. Then we told them about the solution which leads right into our product and on this slide you can put a picture of your product. Don’t put small print, don’t put a whole manu up there. Put something that quickly demonstrates what your product is and someone can understand it. If it needs three pictures, you can do that, but make them simple.
Also, you can give a video demo of your product right here. If you’re going to do a live demo, have a backup because if that live demo goes wrong, then it reflects on your product. When your product may be totally fine. Few other tips, make sure you say the name of your product. Lot of people get nervous and they forget to say the name of their product. You want the investors who are listening to your pitch to remember your name of your company and your product if it’s the same or if it’s different, regardless, say the name of your product or service. And again on this slide, put a testimonial or two on here.
So it shows that you validated that this is legitimate if you already have sales and that’s going to come later with your sales numbers. But this is starting to tell that story that regardless of where you are in your journey, either in the beginning, just starting with an idea or you already have traction and five million in sales show the investors that be proud of that. A few other tips two is 11 is none. That means if you’re going to do some sort of live demo, have a backup of a video.
If you’re going to show a video, have another backup of a video on a separate device stick or something plan for failure. If it does go bad, you want to show that you prepared and importantly, you want to show your product. If you’re going to hand out samples, which is a popular thing for people have products realize that when the people are looking at your products, they are not listening to you, they can’t do both. So decide when you’re going to give the product.
What I like to do is hold a product if its a physical product and show the people, but I don’t necessarily pass it around. I know that may not be popular, I will do that after if there’s interest, but what’s going to happen is you’re going to pass that around, The person is not going to be listening to you, they’re going to look up and act like they’re listening to you because they’re being polite, but they can’t listen to you and study the product at the same time, it’s impossible.
And this is even worse when I see entrepreneurs give each of the investors are everybody in the room one of these products and then nobody is listening to them and they’re up there talking to themselves, effectively praying that people are going to catch a little bit of this. So decide how you’re going to do this, but realize if you give the people the product, they are not going to be listening to you.
If you’re going to continue to talk, if you do decide to do that, they come up with a strategy where you don’t talk and you look at them and it might be quiet. Maybe you even have some little music play in your presentation for that. So it’s like a game show host or something in there so that it doesn’t provide this silence that will make you uncomfortable. And another tip that’s implied throughout this whole miniseries. But I’m gonna say it, you gotta practice practice practice. Especially on this slide.
You’ve got to practice this, you’ve got to continue practices, tape yourself, give it to friends, give it to family, practice all of this all the time because this is your punch line. This is the punch line of the story so far. Make sure you get this right and knock them dead on this slide. Turn into the next episode where we will tackle your market opportunity. Thanks for being generous with your time and joining us for this episode of build a business success Secrets. Before we go, let me ask you a quick question.
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