How to Make a Pitch Deck for Investors Part 2 – Slide 1 Your Elevator Pitch | Ep. 108 | Business Podcast
In Part 1 (episode 107) of this mini-series we went over each slide in your thirteen slide pitch deck from a high level.
Now, we’re diving into the details of how to create each slide in your pitch deck.
In this episode we explain how to make your first slide and how to give your elevator pitch. Listen in to get a script you can use to start perfecting your elevator pitch today.
We walk though it together and I give some examples for you to get an idea what you’re shooting for.
What is this Perfecting Your Pitch Mini Series?
We’re perfecting your pitch so you have the very best chance to raise the money you’re looking for to take your business to the next level
If you want to raise money from investors you need the right pitch deck. Do it wrong and it’s the difference between raising the money you need for your business and not raising any.
You’ll get it right by following this simple, proven, thirteen slide pitch deck outline.
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Hello Friends. Welcome to the show. Today we are talking about your elevator pitch in episode two of our series on how to build your pitch deck in 13 slides and perfect your pitch for investors. Here we go, welcome to build the business success sequence. The only podcast that provides straight talk for entrepreneurs whether you’re an entrepreneur, starting with an idea or growing your business.
This show is for you, we’ll teach you how to build a strong mindset, powerful body and profitable business so you can achieve success and here’s your host, Brendan. See White, your elevator pitch is a short persuasive pitch that you give to the person that’s listening That communicates the problem that you are solving, forum, the value prop that you have and why they should be interested in buying your product. Conventional wisdom out there says that elevator pitches should be less than a minute. I actually believe that your elevator pitch should be less than 20 seconds. Let me give you two examples of an elevator pitch.
Actually, I gave the elevator pitch for this series in the first episode and here it is. We help you perfect your pitch with a persuasive 13 slide formula. So you can invest your time raising money with investors versus spending time trying to figure out what the right slides are and what the order of them are. Are you interested? That’s the elevator pitch for this series of episodes on how to build your investor pitch deck, another example of an elevator pitch less than 20 seconds. We help you find files, you know you have but can’t find faster.
Are you interested in our service? I think that was probably seven seconds. What you’re aiming for is something just like this that is very direct, simple to understand and quick because people don’t have time to comprehend very complex messages. You want to make the cognitive processing from the person really light so that they don’t have to think deeply. You make it easy for them to understand. And by the way, those two elevator pitches that I just gave took a really long time to come up with the we help you find files, but you know, you have but can’t find faster is a company that I’m an investor in called file Finder and it actually does that it aggregates all your files and it allows you to find them how you think about them.
And that little elevator pitch Probably took us two years. There’s 100 versions of it and we’ve tried it and we look at, we give the elevator pitch and people look at it was look at us with glassy eyes. The perfecting your pitch. That’s actually probably taken me three or four years from getting feedback from people and then looking at them and seeing if their eyes glass over or if they say yeah, I’m interested Now, of course you have to understand you’re giving your elevator pitch to someone who would be part of your target market.
But those are examples of your elevator pitch. Now, let me give you a formula that you could plug and play some things in. But I want you to know that as is in Bruce lee’s G can do, you need to absorb what is useful, discard what is not and add uniquely what is your own. What I mean by that is don’t just use the template and do that. You’re gonna, I’m trying to get you started in a very simple process so that you can get to a short, concise, direct persuasive elevator pitch. So here we go.
First describe the problem you are solving for your customer an example, you know how hard it is or you know how it feels when or can you imagine use that to start fill in the blank there, then pick a feeling and how frustrating hard or what a disappointment it is. When or how much time you waste. Then described how your product solves that problem you just described. We you can name your product if you want, solves that by X. We help you find files. You know you have faster as an example. Next. It should be a short statement and it should be why you’re unique.
We are different than companies or products because so this is something you can add on as a follow up but also you can fill this in and start to say it and then you’re gonna start to refine it to make it shorter. And then at the end you would say if they said oh well I’m interested in and be like hi my name is Brandon White and I’m the founder and president of X. Y. Z. That is the template.
So again, let me run through this one more time describe the problem you’re solving for the customer, pick a feeling, describe how that product solves the problem. You describe this statement should be really short and unique and then fill in your name and name of your company notice that your name comes at the end and the information the first thing you’re giving is the identifying the problem that you’re solving. You can replay this and fill it on a, fill it in on a piece of paper very simply and just get started and start practicing.
Start trying it with friends and family and colleagues that don’t have, you don’t have a high risk with and look at their eyes on how they respond. Look at their facial expression. That’s really important because that is what’s going to give you the feedback. You you need to build your elevator pitch and this elevator pitch is exactly what you give in your first slide that has your company logo, your company name and contact information. And this is what you give when you open your presentation.
So they are going to the audience. In this case, likely investors are going to have an idea what they’re about to see and you’ve sparked their interest. That’s your first slide, get going on your elevator pitch and if you want to practice and you want somebody to listen and give you some feedback, record it. Send it to me an email at B at Brandon, see white dot com put in elevator pitch feedback and I’ll get back to you with some feedback and don’t wait, get started on your elevator pitch today.
Thanks for being generous with your time And joining us for this episode of build a business success secrets. Before we go, let me ask you a quick question. Are you the type of person who wants to get 100 out of your time? Talent and ideas. If so, you’ll love our monthly built a business success secrets newsletter. It’s a monthly playbook about the inner game of building a successful business.
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