21 Pieces of Start-Up Advice from a Bike Racing Entrepreneur

Start up AdviceI took up road biking and racing a little over a year and half ago and it’s been a great journey learning something totally new to me. Road bike racing, whether at the club or circuit level, is a chess game and it tests your mental fortitude, physical endurance and your ability to position yourself in the best spot throughout the race to give you the best shot to win.

I use the time on the bike to think about the start-up Zeuss that I am working on with my co-founders. I’ve had great insights during the time on the bike, once you get into a zone (of what I call “absolute focus”) you have a clarity that I would suggest is not possible with emails coming in, phones ringing, texts coming in, IM’s popping up and all the other continuous inbound messaging in our work environments. On a recent ride I started to think about what I learned about cycling over the last year and realized there were a lot of similarities to what it is like to do a start-up. I am on start-up number five, I’ve experienced failure, going sideways and success. I have some scars to prove the failure and a good smile to show for the success. Even if you are not into cycling I think you’ll find something in the insights below that will help you as you forge the long road ahead in your start-up journey.

1) You generally can always count a head wind. The key is to keep peddling and set small goals. Take one mile at a time, don’t think about the fifty you have left to go.

2) When you get a tail wind keep peddling! The tendency will be to take a break and rest, the key is to take advantage of the tail wind and keep your peddling cadence up, this way you get further for the same amount of energy you would have exerted anyway.

3) The weather man is wrong most of the time. The forecast will be one thing and when you walk out the door you can find weather that was not in the forecast at all or the weather will quickly change in the middle of your ride. Keep your eye on the radar, expect surprises and dress appropriately.

4) Draft when you can. When you draft you use up to 30% less energy. If you can draft, do it, the lead person will wear out eventually, but make sure you have a plan of attack to bury that lead when you see he/she/it starts to crack. People can recover, make sure they can not catch you once you pass.

5) You can be great, but it takes dedication and a lot of hard work. You will read articles  about the winner that make it look easy. Rarely is anyone or thing an overnight success. It takes hard work to be great, be willing to commit to greatness.

6) Learn how to change your flat tire quickly and keep a tool kit handy. You will get a flat at some point. The key is to know how to change a flat quickly, get back on the bike and quickly develop a plan on how to catch up.

7) Keep hydrated during the race. If you do not take care of yourself and make sure your teammates are doing the same, you will be setting up a weakness that someone will see and it leaves you vulnerable to an attack.

8 ) Eat Right, what you put in creates what you are made of. The race does not just happen when you are on the bike, it happens when you are off of it as well.

9) Learn to relax. Even when things get tough like climbing 15% grade hills learn to relax and set a pace that is sustainable. If you are tense you are wasting energy that could be going directly into the peddles. Gripping the handlebars tight does not make you go faster.

10) Mind games are part of the game. It’s a chess match, learn to think ahead, set traps and continually be doing experiments. This does not mean you should be evil, but you are in it to win. Second place is first place loser, of who no one remembers.

11) It takes team work to be a great bike racer. Winning takes true team work, each person knowing and accepting his/her job on the team. Make sure that is defined and all agree to the roles that have been assigned to them.

12) Be a leader, but realize as a leader you will use more energy. Be prepared and think about that as you train each day.

13) The best bike does not always win, the rider who rides the bike they have the best wins.

14) It’s about winning the tour, not every single race. The tour is long. Sometimes it pays to draft and sometimes it’s OK someone else is in front. While someone in front is basking in the glory and taking the attention of the press etc…, it gives you time to recoup and build. Use the time wisely. When you do pull away from the pack, truly commit to pulling away and to not letting the pack catch you….ever again.

15) Let members of your team be winners too. They helped get you to the top.

16) At times you will experience extreme pain and suffering and think you can not go any further. You can go further, in fact, you can get through the first three signs of pain and suffering that your mind and body will alert you too and try and slow you down. Once you hit the fourth wave of pain, be careful it can kill you, but know you can live through the first three. Too often you are so close success that you do not even realize how close you really are.

17) If you are behind and are going to bridge the gap to the lead group, make sure you are committed and do not stop until you grab the wheel of the group ahead. When you get to the lead group, rest and then start to quickly move up, once they realize you are in the pack, you are a player.

18) Always smile, even when you are hurting, it keeps everyone guessing. But, when you regroup with your team, tell the truth so you can improve.

19) No one remembers the guy who almost won, they remember who won. Trophies of past winners only list first place, but you can make a lot of money in second and third place.  Anything after that you better hope to merge with one of the top three teams.

20) Always wear your helmet, you will wreck. It’s not about whether you wreck or not, it about how fast you get back on the bike.

21) Pace yourself. The race is a long one, take time to be in the moment and enjoy the ride.

Please feel free to add any comments, feedback or things you’ve learned that could be useful.


Google

Thoughts on Search

I have always kept up with search technology and sites on the internet, it’s what I have always thought of as the backbone to the internet. When I was working as a venture capitalist I dove deep into search. It was our firms idea that search was a hot space that was only going to expand. I think I saw and talked with almost every search company out there in 2004-2005 and nothing ever really blew my socks off except for one company in the Netherlands which we got to a term sheet with, but could never closed due to what I would call cultural differences in investment philosophy, style and expectations. Everyone is still buzzing about the Microsoft – Yahoo search deal, I say, great, means some guaranteed revenue for Yahoo and Microsoft gets more market share. Frankly I think it was a dumb move by Yahoo; done more by CEO who had to show she was going to do something. I call it investor management. In the end Yahoo will pay and Microsoft is laughing all the way to the bank and market share. Yahoo gave up its roots, it basically invented search, it was not even called that, it was termed in the early years a “internet phone book”. Now Facebook and Twitter are moving into the area. In Facebook’s case, if you have by some estimates to have north of 20% of internet traffic, you’re going to have an opportunity to cash in on search somehow. Twitter is moving into that area as well and has some big opportunities.

Search really is the backbone to the internet, no two ways about it, you either own that backbone or rent a solution. If you rent it you’re not that strong if that is what your business relies on. I am not saying Yahoo will fail, at the end of they day I think they are now more a media company then search, but being a media company has some problems if you do not have the traffic or audience in the first place. What’s their fate? Well, I worked at AOL, everyone said we were a media company and we liked that, it was cool. Truth is we were a connectivity service, i.e. dial up access provider. That is where we made our money, honestly, we printed money from the dial up service. Why? Simple, we owned the backbone. Once we tried to get into the broadband business we were dead. Why? Because we had to rent the backbone. While we had a media business which had nice margins that was only facilitated because we had the dial up service and the customers used our “net gateway”, ie our browser, where we provided media and sold those ads. Where is AOL now that it’s dial up business is all but dead; they are a “media company”. Nice margins, but you still need traffic and their traffic left with the death of their backbone. Many of us saw it coming, some of us left early, some people rode out the harvest while it lasted. Will they survive, sure, but it will be a much smaller business. So where is this rant going, well, think of what happened to AOL when you think what might happen to Yahoo. If they lose search will people still go there or use their “media”? Or will they simply go to Bing who not only has the search but is also adding the media to surround it. It will be interesting to see how it plays out.

Now back to search. I still find it amazing that while Google and now Bing are decent at finding information on internet sites, they still stink at finding the best sites for different categories. The technology driving search today has Continue reading

Social Networking Your Company or Business – Part 1

Social NetworkingA family member recently asked me over dinner what I thought about using social networking sites to help promote her business. We spend dinner going over my thoughts, a how to road map, and what I thought were the pluses and minuses. She was greatly appreciative of the advice and suggested I should write a book on the subject given all my experience having run a social networking site for anglers since the early 1990′s. First, I got excited about the book idea, but the more I thought about it, it seemed to make tmore sense to write about it in my blog. (Maybe that is the evolution of my generation’s line of thinking, but the publishing cost sure is cheaper.) Hopefully this topic, as well as the topic of search which I’ve written about, will become a common theme and in essence make up what becomes an online blog book.

Quick Background on Social Networking
I always laugh a little when I hear the term “social networking” and people refer to it as if it is something new. Back in the early days of the internet we called it “community”. The networking part of it all took place on bulletin boards, people had profiles and we all interacted in a community type setting, a screen with a list of topics and responses. When you wanted to learn more about something you clicked on his/her name and read what he/she had in their profile. The profiles were nowhere as sophisticated as what we have on social networking sites now, but it sufficed to get to know more about the person.  In the new age of social networking, forums, or message boards as they are sometimes called, are still a way in which people interact in the online world, but sites like Continue reading

A New Type of Company – A Benefit Corporation

Benefit CorporationI was at the Maryland State House last week with the Governor of Maryland, Senator Raskin and bCorp founders for the signing of SB690. Lateral Line, a company I started with my brother, was a founding member of a type of company that strives for a triple bottom line. The new law is the first in the country to make it a legal type of company called a “benefit corporation”. A press release from the signing is below.

—–

Press Release
April 13, 2010
MEDIA ADVISORY FOR IMMEDIATE RELEASE
CONTACT: Senator Jamie Raskin 410/841-3634
Andrew Kassoy, B Lab, 917-497-3903
Brandon White, Lateral Line, 410-310-7051
Governor Signs Bill Making Maryland the First State in the Union to Recognize Benefit Corporations
Annapolis, Maryland – Senate Bill 690, sponsored by Jamie Raskin (D-20), was signed into law today by Maryland Governor Martin O’Malley.  This innovative, first-in-the-nation legislation will permit businesses in the State to assume a new corporate form called the “Benefit Corporation.”
“This is a great moment in the evolution of commercial life in Maryland and America,” said Senator Raskin.  “We are giving companies a way to do good and do well at the same time.  The benefit corporations will tie public and private purposes together.”

The legislation, which recently passed unanimously in the State Senate and with a margin of 135-5 in the House of Delegates, allows companies to officially incorporate a social or environmental purpose into their charter.  “It will build social responsibility into the DNA of the company,” said Senator Raskin.

B Lab, a nonprofit organization founded by community-minded business leaders Jay Coen Gilbert, Bart Houlahan and Andrew Kassoy, all of whom traveled from Philadelphia to attend the bill’s signing, was launched in 2006 with a mission to “harness the power of business to solve social and environmental problems.” B Lab is considered the “gold standard” in identifying the most socially-responsible and sustainable businesses in the country.

“Today marks an inflection point in the evolution of capitalism,” said Kassoy. “We finally have a market-based solution allowing investors and entrepreneurs to make money and make a difference.”

Also present at the signing were Jim Epstein, Chairman of EFO Capital Management, Inc. and investor in common good enterprises and Brandon White, CEO of the B Lab certified company Lateral Line, based in Easton, MD.  “This legislation is important for Maryland companies like ours that are out raising money by enabling us to hold on to our triple-bottom line mission as we grow,” said White.

The new law will offer legal protection to benefit corporation directors who make reasonable business judgments incorporating social and environmental values.  Benefit status will be adopted via a shareholder vote and will send a signal out to customers and investors alike that the company has a greater purpose at heart than profits alone.
The Benefit Corporation’s leadership will be required under the new law to publish and distribute to shareholders an annual report describing the ways in which it has executed the company’s promised social mission as well as its for-profit business activities.  Additionally, the company will need to adopt and identify in its report a third-party standard for measuring its effect on the community at large and on the specific interests it has elected to focus on.

“We are going to become the Delaware of B Corporations,” said Senator Raskin.  “Tell the world: we’re open for benefit corporations.”

 

More Bizarre Feedback from “John Doe”

Customer service on the webHere we go, the latest from Mr. John Doe. Apparently he is talking with me in an “unofficial” capacity representing himself….wow! This has to be someone messing with me, at least I thought it was, but it sounds so real I actually think this person thinks he/she has a point. If you want to see the original exchanged click here

From: John Doe
Date: Tue, 20 Oct 2009 22:10:13 +0800
To: Brandon White <BrandonW@TidalFish.com>
Subject: Re: Account removed at Fishing Message Boards, Saltwater Fishing Reports, Freshwater Fishing Reports!

Firstly, TidalFish.com isn’t my bank, it’s not my ebay account, it’s not 401k administrator. I’m sorry if you believe otherwise but it’s a web forum. One of millions. With identity theft as rampant as it is, I’m surprised you wouldn’t understand my desire to put as few personal details out there as possible. I don’t know you or anything about your operations so I’m not going to give you personal information. And before you jump to conclusions, I’m not implying that you would intentionally distribute this info.

I’m sorry if you’re confused about “official capacity” but let me set it straight for you. You’re speaking to me in an official capacity as the owner of a business. I’m speaking to you in an unofficial capacity as an end user. If I was speaking to you about contract info as CIO then I would be speaking with you in an official capacity. See the difference?

And lastly, I find this whole situation a bit condescending to the me, the user. Yes I’ve been somewhat short with you, but have only done so in reaction to your ridiculous self important rules and your attempt to excuse them. I’m sorry but I will not continue this communication.

Sincerely,
John

Answering Customer Feedback – Bizarre exchanges

customer service on the internet answering customer feedbackAs someone people know who know me I run a social networking website called TidalFish.com. As of tonight the site has 56,386 registered fishermen and fisher-women. I have help from some people who help moderate the message boards, approve accounts and in some cases answer customer support emails. Most of the problems can easily be answered in our FAQ message board where we post answers to questions that get asked about how to use the board, change account options etc… It works well and makes customer service a self serve deal. Sometimes I do get some bizarre emails. Tonight I could not do anything but laugh when it came from a “John Doe” who claimed to be an IT professional. The feedback was good and helped us improve our service, but having been running social networking sites and message boards since the early 90′s I can normally sniff out “gamers”, I think we have a winner on this one, but I think my response caught him/her so off guard that he/she is not sure what to do. I share it with you since apparently it is anonymous and simply make me laugh when I wrote back. Below is a stringed email, so you will need to read from the bottom up.

———

We do not consider registrations on TidalFish.com as a “random web account” and we do require personal details. We do that for a reason, we want accountability with users who interact in our online community.

As a side note, it is a bit condescending to be talking with an owner of a business who took the time to write you back and suggest that this email correspondence/exchange is not in an “official capacity”.

I would also point out that you again did not sign your name to your email, which is not only rude given my response to you, but also bad net etiquette. It’s actually disappointing to me that an IT person who is acquainted with the net and represents professionals like myself would interact in this way.

Brandon


From: John Doe
Date: Tue, 15 Sep 2009 09:15:59 +0800
To: Brandon
Subject: Re: Account removed at Fishing Message Boards

Wow, I have to say I didn’t expect to get such a nice and professional email back. Acctually I didn’t expect any email back. Thank you for addressing all my concerns.

And about my email address, it’s anonymous for a reason. Since this would be a random web account I feel the need to use a few personal details as possible. And honestly, I never expected to communicate with people through this address. It’s just your “rejection” email came to this address and it was convenient when I went to reply. Had this email been in an official capacity, it would have been different. This is the first time this email has ever been scrutinized as there is usually never a live person on the other end.

Thanks again!

 

—– Original Message —–
From: “Brandon White”
To: “John Doe”
Subject: Re: Account removed at Fishing Message Boards
Date: Fri, 04 Sep 2009 08:46:59 -0400

Hi

Thanks for the feedback, we always appreciate help improving our service on TidalFish.com.
Let me address your concerns and let you know how we have improved things:

  1. The text about free email accounts was in caps, however your suggestion about it being in bold is an excellent one. We made the text bold and it is above the fold in the screen describing our rules which appear on the first page of the sign up.
  2. We apologize that you feel offended by the email that you received saying you were notified twice. We are going to change that email as to sound less offending.
  3. The ‘Optional” word you refer to I looked into and I can understand why you might have been confused. The text read “Additional Required Information (option)” The fact that it said “Additional Required Information” I would take to mean it is required. However, I understand how the “option” could confuse some people. The option referred to a back end option. The word option has been removed to eliminate any confusion.


As an I/T manager who deals with spam you would understand that I received your email with a lot of caution.

  1. Your user name in your email is John Doe which sets off all sorts of red flags
  2. Your email is coming from a free email account which sets off red flags
  3. You did not sign your email with your name which sets off red flags


I have been running websites on the internet since 1992 and have seen about all there is to see in the way of the evolution electronic communication. Your feedback was excellent an we appreciate it, it helped make our service better. My suggestion to you if that if you are going to communicate on the internet and be considered legitimate is to use a paid/company/professional email address and sign your name to your email so the recipient knows who he/she is talking to.

Thank you again for the feedback!

Brandon

_________________________________________________________
Brandon C. White | Chief Angler
TidalFish.com | All fishing, all the time!



From: John Doe
Date: Mon, 24 Aug 2009 11:42:19 +0800
To: Brandon
Subject: Re: Account removed at Fishing Message Boards

Brandon,

First off I’m not angry that you have added this hurdle to obtaining an account at TidalFish. As I know all to well how much spam you have to deal with when running a website or domain for a company. What I am perturbed about is that I don’t feel I was adequately notified of this requirement when I registered. I’m a I/T manager and know the value of keeping your users informed. I am sure that you had some kind of note to this effect on the first screen as you said, but if you have filled out as many forum, web, email, etc, registration forms as I have, you’d know that most people just plow through them. If you’re going to setup something special that requires an extra step on the part of the user, you need to use BOLD type and Large Font, maybe a blinking red sign (overkill I know but you get my point). Furthermore I feel offended that you say in your first paragraph, “it was explained to you” twice, as if you’re chastising the user. Very bad form.

Also, on another note, what I do remember of your registration page, you had two drop downs that were described as “Optional” dealing with Shirt and Pant sizes. Leaving them blank gets you an error that you haven’t filled out the form completely. Don’t know if you want to rectify that but it’s kind of confusing when you call it optional.

Well I’ll keep this brief.

Thanks

> —– Original Message —–
> From: “Fishing Message Boards
> To: John Doe
> Subject: Account removed at Fishing Message Boards
> Date: Sun, 23 Aug 2009 19:29:39 -0400
>
>
> Dear Orkinman,
>
> Unfortunately your registration at Fishing Message Boards,
> Saltwater Fishing Reports, Freshwater Fishing Reports did not meet
> our requirements for registration. If you registered with a free
> email account such as a YAHOO, GMAIL, HOTMAIL OR OTHER FREE EMAIL
> ACCOUNT it was explained on the first screen during registration
> that we require you to send an email to register at TidalFish.com
> with: 1) YOUR REAL NAME , 2) MAILING ADDRESS, and 3) EMAIL ADDRESS
> YOU REGISTERED. The information requested would have only be used
> to verify your account.  It was also explained that if we did not
> receive the above information in 24 hours from the time you
> registered your account, your registration would be treated as spam
> and be deleted, which your account has been.
>
>   We apologize for the inconvenience.  This procedure has become
> necessary because of the amount of spam accounts we have been
> receiving from free email accounts which has been polluting The
> TidalFish.com forums/message boards with spam messages which we
> then have to go in, find, and then delete. This whole process
> disrupts the fishing conversations and fishing reports that take
> place on the message boards.  If you just missed seeing this
> procedure and still wish to be a part of TidalFish.com please feel
> free to re-register. We welcome other anglers and understand that
> it is at times necessary to use free email accounts so you do not
> have to use your work or home email. Should you choose to use your
> work or home email, rest assured that we do not sell, lend or
> distribute your information nor does any spammer have access to
> it,in fact all emails are hidden and people must use a form if they
> want to email another member, which you can even opt out of that
> feature should you choo
>   se. At most you will receive two newsletters a month, usually
> one, from us letting you know about what is happening on
> TidalFish.com. You may even opt out of receiving these newsletters.
>
> Again, we apologize for the inconvenience and hope you understand
> our desire to keep our site spam free. We hope that you will
> re-register and become a part of TidalFish.com, we are sure as a
> fellow angler you will enjoy it.
>
> Brandon
> Chief Angler
> TidalFish.com