These are photos from our Punta Mita and Sayulita, Mexico fishing and fun trip
Author Archives: Brandon
Why I am getting into road biking
Road biking has always been one of those things I was intrigued about, but never jumped into. Given I’ve had three ACL repairs and am in my late 30′s I decided it might be time to check out the sport. So this year I bought a bike magazine and checked out their recommendation in their best buys section. I found a Jamis Ventura Elite at what seemed like a decent price. I called some local bike shops and learned the Bike Doctor in Easton carried Jamis. I dropped in and asked if they had the Elite model, learned that they did not, could get it and that I needed to be measured to figure out what size frame I needed. I threw down the $29.95, that could be applied to the bike if I bought it, and learned I was a 51 for Jamis. We ordered it up and I am on my way. Not completely sure what I am getting myself into, but it should be a fun journey.
Social Networking Your Company or Business – Part 1
A family member recently asked me over dinner what I thought about using social networking sites to help promote her business. We spend dinner going over my thoughts, a how to road map, and what I thought were the pluses and minuses. She was greatly appreciative of the advice and suggested I should write a book on the subject given all my experience having run a social networking site for anglers since the early 1990′s. First, I got excited about the book idea, but the more I thought about it, it seemed to make tmore sense to write about it in my blog. (Maybe that is the evolution of my generation’s line of thinking, but the publishing cost sure is cheaper.) Hopefully this topic, as well as the topic of search which I’ve written about, will become a common theme and in essence make up what becomes an online blog book.
Quick Background on Social Networking
I always laugh a little when I hear the term “social networking” and people refer to it as if it is something new. Back in the early days of the internet we called it “community”. The networking part of it all took place on bulletin boards, people had profiles and we all interacted in a community type setting, a screen with a list of topics and responses. When you wanted to learn more about something you clicked on his/her name and read what he/she had in their profile. The profiles were nowhere as sophisticated as what we have on social networking sites now, but it sufficed to get to know more about the person. In the new age of social networking, forums, or message boards as they are sometimes called, are still a way in which people interact in the online world, but sites like Continue reading
A New Type of Company – A Benefit Corporation
I was at the Maryland State House last week with the Governor of Maryland, Senator Raskin and bCorp founders for the signing of SB690. Lateral Line, a company I started with my brother, was a founding member of a type of company that strives for a triple bottom line. The new law is the first in the country to make it a legal type of company called a “benefit corporation”. A press release from the signing is below.
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Press Release
April 13, 2010
MEDIA ADVISORY FOR IMMEDIATE RELEASE
CONTACT: Senator Jamie Raskin 410/841-3634
Andrew Kassoy, B Lab, 917-497-3903
Brandon White, Lateral Line, 410-310-7051
Governor Signs Bill Making Maryland the First State in the Union to Recognize Benefit Corporations
Annapolis, Maryland – Senate Bill 690, sponsored by Jamie Raskin (D-20), was signed into law today by Maryland Governor Martin O’Malley. This innovative, first-in-the-nation legislation will permit businesses in the State to assume a new corporate form called the “Benefit Corporation.”
“This is a great moment in the evolution of commercial life in Maryland and America,” said Senator Raskin. “We are giving companies a way to do good and do well at the same time. The benefit corporations will tie public and private purposes together.”
The legislation, which recently passed unanimously in the State Senate and with a margin of 135-5 in the House of Delegates, allows companies to officially incorporate a social or environmental purpose into their charter. “It will build social responsibility into the DNA of the company,” said Senator Raskin.
B Lab, a nonprofit organization founded by community-minded business leaders Jay Coen Gilbert, Bart Houlahan and Andrew Kassoy, all of whom traveled from Philadelphia to attend the bill’s signing, was launched in 2006 with a mission to “harness the power of business to solve social and environmental problems.” B Lab is considered the “gold standard” in identifying the most socially-responsible and sustainable businesses in the country.
“Today marks an inflection point in the evolution of capitalism,” said Kassoy. “We finally have a market-based solution allowing investors and entrepreneurs to make money and make a difference.”
Also present at the signing were Jim Epstein, Chairman of EFO Capital Management, Inc. and investor in common good enterprises and Brandon White, CEO of the B Lab certified company Lateral Line, based in Easton, MD. “This legislation is important for Maryland companies like ours that are out raising money by enabling us to hold on to our triple-bottom line mission as we grow,” said White.
The new law will offer legal protection to benefit corporation directors who make reasonable business judgments incorporating social and environmental values. Benefit status will be adopted via a shareholder vote and will send a signal out to customers and investors alike that the company has a greater purpose at heart than profits alone.
The Benefit Corporation’s leadership will be required under the new law to publish and distribute to shareholders an annual report describing the ways in which it has executed the company’s promised social mission as well as its for-profit business activities. Additionally, the company will need to adopt and identify in its report a third-party standard for measuring its effect on the community at large and on the specific interests it has elected to focus on.
“We are going to become the Delaware of B Corporations,” said Senator Raskin. “Tell the world: we’re open for benefit corporations.”
More Bizarre Feedback from “John Doe”
Here we go, the latest from Mr. John Doe. Apparently he is talking with me in an “unofficial” capacity representing himself….wow! This has to be someone messing with me, at least I thought it was, but it sounds so real I actually think this person thinks he/she has a point. If you want to see the original exchanged click here
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From: John Doe
Date: Tue, 20 Oct 2009 22:10:13 +0800
To: Brandon White <BrandonW@TidalFish.com>
Subject: Re: Account removed at Fishing Message Boards, Saltwater Fishing Reports, Freshwater Fishing Reports!
Firstly, TidalFish.com isn’t my bank, it’s not my ebay account, it’s not 401k administrator. I’m sorry if you believe otherwise but it’s a web forum. One of millions. With identity theft as rampant as it is, I’m surprised you wouldn’t understand my desire to put as few personal details out there as possible. I don’t know you or anything about your operations so I’m not going to give you personal information. And before you jump to conclusions, I’m not implying that you would intentionally distribute this info.
I’m sorry if you’re confused about “official capacity” but let me set it straight for you. You’re speaking to me in an official capacity as the owner of a business. I’m speaking to you in an unofficial capacity as an end user. If I was speaking to you about contract info as CIO then I would be speaking with you in an official capacity. See the difference?
And lastly, I find this whole situation a bit condescending to the me, the user. Yes I’ve been somewhat short with you, but have only done so in reaction to your ridiculous self important rules and your attempt to excuse them. I’m sorry but I will not continue this communication.
Sincerely,
John
Fishing Podcasts
Over the years I have been doing fishing podcasts. I have interviewed fishing guides about where and how to fish different areas, scientists about fisheries conservation, well known anglers who own fishing companies and many other anglers in the fishing world. Most recently I have been maintaining all the fishing podcasts on the Lateral Line’s blog (the technical year-round fishing clothing company that I run with my brother). You can find all the old and new podcasts here.
A quick list to give you an idea of some of the podcasts:
- Cory Routh Kayak Fishing Book to be Released in August – Podcast with Cory Routh
- Do Fish Shrink After Being Caught and Put on Ice to Take Home to Eat?
- Interview with Adam from Canyon Runner Charter Service
- Dennis Braid from Briad Products
- Talking with Don Hammond of the Dolphin Tagging Research Project
- Capt. Walleye Pete Dahlberg of Four Seasons Guide Service
- Martin Gary from the Maryland Department of Natural Resources Talks about the $1 million Chesapeake Fishing Contest
- Interview with Steve Early about Mycobacteria in Striped Bass
- Interview with the President of the Coastal Conservation Association of Maryalnd Bill Curry Podcast
- Talking with Capt. Joe of Capt. Joe Shute’s Bait and Tackle about Year Round Fishing around Atlantic Beach North Carolina
- Talking with Capt. Matt Tawes about the Fishing Seasons in the Crisfield Maryland Chesapeake Waters
Check outthe above and the rest of my fishing podcasts here

