Why I am getting into road biking

Road biking has always been one of those things I was intrigued about, but never jumped into. Given I’ve had three ACL repairs and am in my late 30′s I decided it might be time to check out the sport. So this year I bought a bike magazine and checked out their recommendation in their best buys section. I found a Jamis Ventura Elite at what seemed like a decent price. I called some local bike shops and learned the Bike Doctor in Easton carried Jamis. I dropped in and asked if they had the Elite model, learned that they did not, could get it and that I needed to be measured to figure out what size frame I needed. I threw down the $29.95, that could be applied to the bike if I bought it, and learned I was a 51 for Jamis. We ordered it up and I am on my way. Not completely sure what I am getting myself into, but it should be a fun journey.

Social Networking Your Company or Business – Part 1

Social NetworkingA family member recently asked me over dinner what I thought about using social networking sites to help promote her business. We spend dinner going over my thoughts, a how to road map, and what I thought were the pluses and minuses. She was greatly appreciative of the advice and suggested I should write a book on the subject given all my experience having run a social networking site for anglers since the early 1990′s. First, I got excited about the book idea, but the more I thought about it, it seemed to make tmore sense to write about it in my blog. (Maybe that is the evolution of my generation’s line of thinking, but the publishing cost sure is cheaper.) Hopefully this topic, as well as the topic of search which I’ve written about, will become a common theme and in essence make up what becomes an online blog book.

Quick Background on Social Networking
I always laugh a little when I hear the term “social networking” and people refer to it as if it is something new. Back in the early days of the internet we called it “community”. The networking part of it all took place on bulletin boards, people had profiles and we all interacted in a community type setting, a screen with a list of topics and responses. When you wanted to learn more about something you clicked on his/her name and read what he/she had in their profile. The profiles were nowhere as sophisticated as what we have on social networking sites now, but it sufficed to get to know more about the person.  In the new age of social networking, forums, or message boards as they are sometimes called, are still a way in which people interact in the online world, but sites like Continue reading

A New Type of Company – A Benefit Corporation

Benefit CorporationI was at the Maryland State House last week with the Governor of Maryland, Senator Raskin and bCorp founders for the signing of SB690. Lateral Line, a company I started with my brother, was a founding member of a type of company that strives for a triple bottom line. The new law is the first in the country to make it a legal type of company called a “benefit corporation”. A press release from the signing is below.

—–

Press Release
April 13, 2010
MEDIA ADVISORY FOR IMMEDIATE RELEASE
CONTACT: Senator Jamie Raskin 410/841-3634
Andrew Kassoy, B Lab, 917-497-3903
Brandon White, Lateral Line, 410-310-7051
Governor Signs Bill Making Maryland the First State in the Union to Recognize Benefit Corporations
Annapolis, Maryland – Senate Bill 690, sponsored by Jamie Raskin (D-20), was signed into law today by Maryland Governor Martin O’Malley.  This innovative, first-in-the-nation legislation will permit businesses in the State to assume a new corporate form called the “Benefit Corporation.”
“This is a great moment in the evolution of commercial life in Maryland and America,” said Senator Raskin.  “We are giving companies a way to do good and do well at the same time.  The benefit corporations will tie public and private purposes together.”

The legislation, which recently passed unanimously in the State Senate and with a margin of 135-5 in the House of Delegates, allows companies to officially incorporate a social or environmental purpose into their charter.  “It will build social responsibility into the DNA of the company,” said Senator Raskin.

B Lab, a nonprofit organization founded by community-minded business leaders Jay Coen Gilbert, Bart Houlahan and Andrew Kassoy, all of whom traveled from Philadelphia to attend the bill’s signing, was launched in 2006 with a mission to “harness the power of business to solve social and environmental problems.” B Lab is considered the “gold standard” in identifying the most socially-responsible and sustainable businesses in the country.

“Today marks an inflection point in the evolution of capitalism,” said Kassoy. “We finally have a market-based solution allowing investors and entrepreneurs to make money and make a difference.”

Also present at the signing were Jim Epstein, Chairman of EFO Capital Management, Inc. and investor in common good enterprises and Brandon White, CEO of the B Lab certified company Lateral Line, based in Easton, MD.  “This legislation is important for Maryland companies like ours that are out raising money by enabling us to hold on to our triple-bottom line mission as we grow,” said White.

The new law will offer legal protection to benefit corporation directors who make reasonable business judgments incorporating social and environmental values.  Benefit status will be adopted via a shareholder vote and will send a signal out to customers and investors alike that the company has a greater purpose at heart than profits alone.
The Benefit Corporation’s leadership will be required under the new law to publish and distribute to shareholders an annual report describing the ways in which it has executed the company’s promised social mission as well as its for-profit business activities.  Additionally, the company will need to adopt and identify in its report a third-party standard for measuring its effect on the community at large and on the specific interests it has elected to focus on.

“We are going to become the Delaware of B Corporations,” said Senator Raskin.  “Tell the world: we’re open for benefit corporations.”

 

More Bizarre Feedback from “John Doe”

Customer service on the webHere we go, the latest from Mr. John Doe. Apparently he is talking with me in an “unofficial” capacity representing himself….wow! This has to be someone messing with me, at least I thought it was, but it sounds so real I actually think this person thinks he/she has a point. If you want to see the original exchanged click here

From: John Doe
Date: Tue, 20 Oct 2009 22:10:13 +0800
To: Brandon White <BrandonW@TidalFish.com>
Subject: Re: Account removed at Fishing Message Boards, Saltwater Fishing Reports, Freshwater Fishing Reports!

Firstly, TidalFish.com isn’t my bank, it’s not my ebay account, it’s not 401k administrator. I’m sorry if you believe otherwise but it’s a web forum. One of millions. With identity theft as rampant as it is, I’m surprised you wouldn’t understand my desire to put as few personal details out there as possible. I don’t know you or anything about your operations so I’m not going to give you personal information. And before you jump to conclusions, I’m not implying that you would intentionally distribute this info.

I’m sorry if you’re confused about “official capacity” but let me set it straight for you. You’re speaking to me in an official capacity as the owner of a business. I’m speaking to you in an unofficial capacity as an end user. If I was speaking to you about contract info as CIO then I would be speaking with you in an official capacity. See the difference?

And lastly, I find this whole situation a bit condescending to the me, the user. Yes I’ve been somewhat short with you, but have only done so in reaction to your ridiculous self important rules and your attempt to excuse them. I’m sorry but I will not continue this communication.

Sincerely,
John

Answering Customer Feedback – Bizarre exchanges

customer service on the internet answering customer feedbackAs someone people know who know me I run a social networking website called TidalFish.com. As of tonight the site has 56,386 registered fishermen and fisher-women. I have help from some people who help moderate the message boards, approve accounts and in some cases answer customer support emails. Most of the problems can easily be answered in our FAQ message board where we post answers to questions that get asked about how to use the board, change account options etc… It works well and makes customer service a self serve deal. Sometimes I do get some bizarre emails. Tonight I could not do anything but laugh when it came from a “John Doe” who claimed to be an IT professional. The feedback was good and helped us improve our service, but having been running social networking sites and message boards since the early 90′s I can normally sniff out “gamers”, I think we have a winner on this one, but I think my response caught him/her so off guard that he/she is not sure what to do. I share it with you since apparently it is anonymous and simply make me laugh when I wrote back. Below is a stringed email, so you will need to read from the bottom up.

———

We do not consider registrations on TidalFish.com as a “random web account” and we do require personal details. We do that for a reason, we want accountability with users who interact in our online community.

As a side note, it is a bit condescending to be talking with an owner of a business who took the time to write you back and suggest that this email correspondence/exchange is not in an “official capacity”.

I would also point out that you again did not sign your name to your email, which is not only rude given my response to you, but also bad net etiquette. It’s actually disappointing to me that an IT person who is acquainted with the net and represents professionals like myself would interact in this way.

Brandon


From: John Doe
Date: Tue, 15 Sep 2009 09:15:59 +0800
To: Brandon
Subject: Re: Account removed at Fishing Message Boards

Wow, I have to say I didn’t expect to get such a nice and professional email back. Acctually I didn’t expect any email back. Thank you for addressing all my concerns.

And about my email address, it’s anonymous for a reason. Since this would be a random web account I feel the need to use a few personal details as possible. And honestly, I never expected to communicate with people through this address. It’s just your “rejection” email came to this address and it was convenient when I went to reply. Had this email been in an official capacity, it would have been different. This is the first time this email has ever been scrutinized as there is usually never a live person on the other end.

Thanks again!

 

—– Original Message —–
From: “Brandon White”
To: “John Doe”
Subject: Re: Account removed at Fishing Message Boards
Date: Fri, 04 Sep 2009 08:46:59 -0400

Hi

Thanks for the feedback, we always appreciate help improving our service on TidalFish.com.
Let me address your concerns and let you know how we have improved things:

  1. The text about free email accounts was in caps, however your suggestion about it being in bold is an excellent one. We made the text bold and it is above the fold in the screen describing our rules which appear on the first page of the sign up.
  2. We apologize that you feel offended by the email that you received saying you were notified twice. We are going to change that email as to sound less offending.
  3. The ‘Optional” word you refer to I looked into and I can understand why you might have been confused. The text read “Additional Required Information (option)” The fact that it said “Additional Required Information” I would take to mean it is required. However, I understand how the “option” could confuse some people. The option referred to a back end option. The word option has been removed to eliminate any confusion.


As an I/T manager who deals with spam you would understand that I received your email with a lot of caution.

  1. Your user name in your email is John Doe which sets off all sorts of red flags
  2. Your email is coming from a free email account which sets off red flags
  3. You did not sign your email with your name which sets off red flags


I have been running websites on the internet since 1992 and have seen about all there is to see in the way of the evolution electronic communication. Your feedback was excellent an we appreciate it, it helped make our service better. My suggestion to you if that if you are going to communicate on the internet and be considered legitimate is to use a paid/company/professional email address and sign your name to your email so the recipient knows who he/she is talking to.

Thank you again for the feedback!

Brandon

_________________________________________________________
Brandon C. White | Chief Angler
TidalFish.com | All fishing, all the time!



From: John Doe
Date: Mon, 24 Aug 2009 11:42:19 +0800
To: Brandon
Subject: Re: Account removed at Fishing Message Boards

Brandon,

First off I’m not angry that you have added this hurdle to obtaining an account at TidalFish. As I know all to well how much spam you have to deal with when running a website or domain for a company. What I am perturbed about is that I don’t feel I was adequately notified of this requirement when I registered. I’m a I/T manager and know the value of keeping your users informed. I am sure that you had some kind of note to this effect on the first screen as you said, but if you have filled out as many forum, web, email, etc, registration forms as I have, you’d know that most people just plow through them. If you’re going to setup something special that requires an extra step on the part of the user, you need to use BOLD type and Large Font, maybe a blinking red sign (overkill I know but you get my point). Furthermore I feel offended that you say in your first paragraph, “it was explained to you” twice, as if you’re chastising the user. Very bad form.

Also, on another note, what I do remember of your registration page, you had two drop downs that were described as “Optional” dealing with Shirt and Pant sizes. Leaving them blank gets you an error that you haven’t filled out the form completely. Don’t know if you want to rectify that but it’s kind of confusing when you call it optional.

Well I’ll keep this brief.

Thanks

> —– Original Message —–
> From: “Fishing Message Boards
> To: John Doe
> Subject: Account removed at Fishing Message Boards
> Date: Sun, 23 Aug 2009 19:29:39 -0400
>
>
> Dear Orkinman,
>
> Unfortunately your registration at Fishing Message Boards,
> Saltwater Fishing Reports, Freshwater Fishing Reports did not meet
> our requirements for registration. If you registered with a free
> email account such as a YAHOO, GMAIL, HOTMAIL OR OTHER FREE EMAIL
> ACCOUNT it was explained on the first screen during registration
> that we require you to send an email to register at TidalFish.com
> with: 1) YOUR REAL NAME , 2) MAILING ADDRESS, and 3) EMAIL ADDRESS
> YOU REGISTERED. The information requested would have only be used
> to verify your account.  It was also explained that if we did not
> receive the above information in 24 hours from the time you
> registered your account, your registration would be treated as spam
> and be deleted, which your account has been.
>
>   We apologize for the inconvenience.  This procedure has become
> necessary because of the amount of spam accounts we have been
> receiving from free email accounts which has been polluting The
> TidalFish.com forums/message boards with spam messages which we
> then have to go in, find, and then delete. This whole process
> disrupts the fishing conversations and fishing reports that take
> place on the message boards.  If you just missed seeing this
> procedure and still wish to be a part of TidalFish.com please feel
> free to re-register. We welcome other anglers and understand that
> it is at times necessary to use free email accounts so you do not
> have to use your work or home email. Should you choose to use your
> work or home email, rest assured that we do not sell, lend or
> distribute your information nor does any spammer have access to
> it,in fact all emails are hidden and people must use a form if they
> want to email another member, which you can even opt out of that
> feature should you choo
>   se. At most you will receive two newsletters a month, usually
> one, from us letting you know about what is happening on
> TidalFish.com. You may even opt out of receiving these newsletters.
>
> Again, we apologize for the inconvenience and hope you understand
> our desire to keep our site spam free. We hope that you will
> re-register and become a part of TidalFish.com, we are sure as a
> fellow angler you will enjoy it.
>
> Brandon
> Chief Angler
> TidalFish.com

 

Fishing Podcasts

Over the years I have been doing fishing podcasts. I have interviewed fishing guides about where and how to fish different areas, scientists about fisheries conservation, well known anglers who own fishing companies and many other anglers in the fishing world. Most recently I have been maintaining all the fishing podcasts on the Lateral Line’s blog (the technical year-round fishing clothing company that I run with my brother). You can find all the old and new podcasts here.

A quick list to give you an idea of some of the podcasts:

Check outthe above and the rest of my fishing podcasts here